Google says Bing's top search result is Google

The company cited Bing's most popular search every bit evidence that people choose to apply Google

Searching Google on Bing

Google is fighting an antitrust fine from the Eu using Microsoft's Bing.

Specifically, it's using Bing's top search term, which according to Google, is Google.

For a fleck of background, the EU slapped Google with a massive €4.34 billion (roughly $half-dozen.37 billion CAD) antitrust fine in 2018 for requiring Android phone manufacturers to bundle Google apps with the Play Store. Over the concluding week, Google started the appeal procedure to fight the fine.

Of item note was testify submitted by Alfonso Lamadrid, a lawyer for Google'due south parent company, Alphabet. The show cited Bing'due south most pop search term — allegedly Google — as proof that customers cull Google Search over competitors.

"People use Google considering they choose to, not because they are forced to. Google's market share in full general search is consistent with consumer surveys showing that 95% of users prefer Google to rival search engines," Lamadrid said.

According to Bloomberg, Google argues that beingness Bing's pinnacle search effect proves people actively choose to use Google. It follows, then, that Google's bundling of its services with the Play Shop on Android phones isn't the driving factor backside people using its services — people actually prefer to use those services.

Although it may take more existence Bing'south top search result to prove that signal, it's funny to see Google debate that in courtroom.

It'south likewise worth noting that there'due south naught stopping people from choosing to use different services on their Android smartphone. Granted, beingness the default can significantly influence people'south choice to use or not use a given app or service. The existent question is whether Google leverages its position as the default service to cake other services from competing with it.

Source: Bloomberg Via: 9to5Google