How To Set Up Klaviyo Flows

Welcome Series

The welcome serial flow goes hand in hand with your on-site popup, which can also exist setup using Klaviyo. Typically our clients will offer some kind of incentive (15% disbelieve for example) in commutation for customers opting into their email and/or SMS marketing. In one case a customer enters their email or telephone number into the popup, they volition receive the welcome serial flow.

Nosotros usually set this upward equally a 2-three email flow that reminds customers nearly the discount we've provided and tries to become them to come up back and shop.

The welcome series tends to produce 1 of the highest levels of revenue of whatsoever menstruation. Generally, customers are inputting their email or telephone number to receive the discount  considering they're planning to brand a purchase, then this makes consummate sense!

Shopping Cart Abandonment

Shopping cart abandonment is another must-have Klaviyo menses and probable one that you're already familiar with. When someone comes to your website and adds an particular to their cart, simply never ends upwards making a purchase, they have abandoned their cart. These customers got 90% of the way at that place but never crossed the stop line.

69.57% of online shopping carts are abased. This ways that 7 out of every 10 people who come up to your website, don't make a buy! Not merely that, eCommerce stores lose $18 billion in sales revenue each twelvemonth because of cart abandonment. [1] That's a lot of revenue left on the tabular array and exactly the reason y'all demand a successful shopping cart abandonment flow.

The goal of this flow is to capture lost revenue from people abandoning their carts. Nosotros recommend offer some kind of incentive (discounts typically work best) to entice people to complete their checkout. If you think nearly it, you've likely already spent advertizement money to get these customers to your site so you want to make certain you're taking full reward and bringing as many of them back equally you can. Our abandoned cart emails for DermWarehouse have a l% open rate and a 10% click rate, meaning they get a lot of engagement.

Abandoned cart flows are also great because they show images of the exact products customers had in their cart. They're able to click on a link direct from the electronic mail that takes them back to their cart and they tin brand the purchase from there. This makes information technology extremely easy for customers to complete their purchase!

Acquire More: How to Set-Up a Successful eCommerce Abandoned Cart Flow

Browse Abandonment

Scan abandonment flows are like to abandoned cart flows. The difference is that with browse abandonment flows, the customer is merely browsing a product page and drops off earlier they ever become to the checkout.

The caveat with scan abandonment is that these customers tin only be entered into the flow if they've entered their email address into your website popup and therefore have a Klaviyo profile already. This means you won't accept quite as many people in this menses.

Similar to abandoned cart flows, scan abandonment flows will also show a picture show of the item that the customer was looking at. These flows will only show i item at a time, nonetheless, and so if a customer was browsing multiple items, they would merely get an e-mail about the outset one they looked at. You'll desire to prepare upward this flow so that people only get one browse abandonment email within a 7 twenty-four hours time span (or so) so that they're not bombarded with emails.

VIP

Reward your top customers with special discounts or exclusive promotions. Within Klaviyo, you lot can ship out a flow once someone reaches a certain number of purchases in a given time frame or a sure dollar corporeality. For DermWarehouse, we transport out a flow to anyone who spends over $1,000 with u.s. in any given year and offer them a special VIP bonus!

Milestones

Rewarding your customers for special anniversaries or birthdays will keep them coming dorsum to store with you! We send out a birthday email catamenia, where we send customers a $fifteen gift menu during their birth month. Nosotros also send out a 1 yr ceremony electronic mail, a year afterwards a customer's outset purchase with united states, wishing them a happy anniversary and giving them a discount to celebrate the special occasion!

Back In Stock

The back in stock flow is a recent addition to DermWarehouse and one that has been really successful for united states. Whenever we have a product that's out of stock, customers similar to know exactly when the product comes back in so they can guild information technology.

In the by, customers would telephone call us about popular out of stock items and we would go on a list to electronic mail once the product was back in stock. This became also much work for our team, then we had our evolution team build a dorsum in stock notification on our website. This is an area on a product page where a customer can enter their email accost to exist notified when the production is available.

Nosotros're able to pass this information to Klaviyo and as shortly as the product gets marked as in stock on our site, the flow will go out to these customers. The great matter about this flow is that it will evidence a flick of the exact item the customer was curious about with a link to purchase it.

Price Subtract

If you frequently mark items on auction on your website, the cost decrease flow would be a great one for y'all. This is some other 1 that requires a little bit of evolution piece of work, simply on the DermWarehouse site, we have this setup so that every time we put an particular on auction, a Klaviyo flow will go out to anyone who has ever purchased that product letting them know of the cost drop.

Nosotros typically put our aging inventory on auction, so this flow helps us move through a lot of the aging inventory we have. Before setting up this menstruum, we would manually reach out to customers when we had excess inventory and therefore marked something down. This period saves a ton of time and streamlines our whole process. Customers also love information technology because they know when deals are happening on products they love!

Post-Purchase/Review Request

"Positive reviews remain a key fashion for companies to sell their production, with customers willing to spend 31% more on a business concern with first-class reviews." [2]

Nosotros apply a tertiary political party review platform and send our review requests through them, however, nosotros have many clients that send product review requests through Klaviyo. These are easy to ready up and will help you generate reviews for your business, which are extremely of import!

Learn More: How to Get More eCommerce Reviews

Re-Order/Re-Engagement/Winback

These Klaviyo flows are really important considering they will keep your make elevation of mind with your customers. The fashion you gear up these up will depend on your business so you'll want to showtime by asking yourself a few questions.

Practice you have a high repeat purchase charge per unit? Are you selling products that your customers employ upwardly and will demand to order more than of? At DermWarehouse, we sell skin intendance products. On boilerplate, our customers will finish their products within 3 months and they'll need to order more than. We send out an electronic mail after 90 days reminding our customers to reorder!

If you sell something that customers won't need to reorder, such as clothing, you tin still utilize the reorder flow, just instead of reminding your customers to come back and purchase the same item, y'all can propose something else they might like.

Subscription Reminder

Expanding on the above, if you sell items that have a high echo purchase rate, you should definitely consider setting up subscriptions or auto refill on your website. Recurring revenue like this can profoundly add to your bottom line. In fact, for DermWarehouse, we practice over $one million in recurring acquirement a year, and that number is constantly growing!

While setting up subscriptions on your site will accept some development work, the return is certainly worth it. Once y'all have these set up, you can set upwards a Klaviyo menstruum to encourage customers to sign upwardly for subscriptions. Nosotros will transport our customers a subscription reminder if they've ordered the same production more than than in one case but don't already have a subscription!

Loyalty

If you lot have a loyalty program, Klaviyo flows are a cracking way to remind customers most how many loyalty points they have and encourage them to come back to your site to make a purchase using their points!

With the aid of a developer, you can push button customers' loyalty points to their Klaviyo profile and and then send out an email each time someone reaches a certain threshold. For example, you may desire to send out an electronic mail someday someone has more than $20 or $50 in loyalty points in their account. You could too transport out an email to anyone who has over $v in their account and has not used any of their points in the concluding 90 days.

We set ours upwards based on different price buckets. In the example beneath, customers are shown specific products at the bottom of the email based on how many loyalty points they accept in their account!

This was actually one of the nigh difficult and complicated flows that we set up and it took some fourth dimension to get information technology correct, but once we did, we've seen great results from this.

Larn More: Why Your eCommerce Brand Needs a Loyalty Programme

In Closing:

If you're just getting started with Klaviyo, don't let this list overwhelm yous. It took us several years to implement all of the flows you've read about above! Make sure you start out with your abandoned cart, scan abandonment and welcome series flow, so add on extras from there!

Sources:

1. Shopify , 2. Qualtrics

Source: https://www.themediacaptain.com/best-ecommerce-flows-for-klaviyo/

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